If you own a small business or want to start one and hasn’t read the first four articles of our series of articles on logos, you might be thinking ‘so people like blue. “This may be because when our ancestors used to see blue – like a clear blue sky or a watering hole – it was a good sign, according to (color psychology expert Sally) Augustin.” “When asked what their favorite color is, the most common answer around the world is blue,” the article reports. The results of the Cohen and Hallock surveys correspond with previous surveys, according to a Forbes magazine article. Among women, blue “won” the survey 35 to 23 percent over purple (curiously, no men chose purple).īlue also received almost no votes in Hallock’s “least favorite color” survey and “won” the vote among all six age groups, winning five of the groups by overwhelming margins and edging out green among people 18 years old and younger. Fifty-seven percent of men chose blue compared to 14 percent who chose green. Like Cohen, Hallock found that men liked blue more than women. Green and purple tied for second at 14 percent. In this survey, blue was the favorite color of 42 percent of the mostly American respondents. Women favored blue 29 percent to 27 percent for purple.Ī survey by academic researcher Joe Hallock had more dramatic results although only 232 people participated. Forty-two percent of the men picked blue as their favorite color compared to 25 percent for second-place green. A survey of 1,974 people by University of Maryland sociologist Philip Cohen that was published by Live Science website showed that blue is men and women’s favorite color. What’s your favorite color? If you want to be on the winning side of this question, you choose blue.īlue is, by far, America’s’ favorite color, according to at least two surveys.
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